the levity dept.

This may sound silly, but…

What if you took
having fun
a little more seriously?

You’ve put a lot of yourself into what you do. There should be some joy in sharing it. A chance to make someone laugh, try the odd idea, or let a little more of your personality show.

Hunter&Game: a joyful leap in front of a graffiti-covered wall

What are you
up to?

Maybe you’re putting yourself out there. Growing a business. Offering a service, launching a product, or wondering what to do with an idea that won’t leave you alone.

We’re creative people who can help you find your voice, make something interesting and keep the good ideas coming. That might mean writing, social content, an ad, a campaign—or something we haven’t thought of yet.

We have a soft spot for humor, pop culture and things that are a little unusual. Mostly, we like working with people who are willing to try.

Isiah Whitlock Jr. smiling with his talking bobblehead in the Kickstarter campaign video

We’ve done
a few different things.

Our team has done everything from crowdfunding products to performing stand-up to writing books. We’ve promoted film and TV projects and run celebrity (and CEO) social media accounts. We’ve sold T-shirts and pet tech and closed million-dollar deals. We’ve walked 500 miles for clients and then walked 500 more*. No job is too big or too ridiculous for us to consider.

*We don’t necessarily want to do that again.

Helping films find their people

We like helping independent filmmakers get the word out and connect their work with an audience. That’s included promoting Kevin Alexander’s award-winning mockumentary Hunter&Game and crowdfunding the campaign to bring the documentary Rap Dixon: Beyond Baseball to the screen — and festival circuit.

Rap Dixon: Beyond Baseball trailer title card

Finding the funny in serious business

MetLife Digital Accelerator, powered by Techstars, supports startups developing new ideas in insurance and financial services. Our work brought a little humor to that world. After all, even Humpty Dumpty’s story raises a few questions about coverage.

MetLife Digital Accelerator cartoon: an insurance representative asks the king, ‘What was the nature of Mr. Dumpty’s business on the wall?’

Getting people involved

A Peace Day campaign that invited people around the world to add their voices to a shared cause — and grew year-over-year reach of the #PeaceDay hashtag more than 100-fold.

Three Peace Day participants holding a Right to Peace sign

People & personalities

Projects with the much-missed Isiah Whitlock Jr., including The Whitlock Academy and a talking bobblehead that became a global sensation.

Isiah Whitlock Jr. in The Whitlock Academy

Giving products a moment

A little social creativity for Home Alone bobbleheads. Sometimes the product is already funny. Our job is to help people discover it.

Home Alone bobbleheads of Marv, Kevin and Harry

Making things to watch

Exploring the things you learn on Wikipedia with Arthur Albert, and going kite-flying with Arthur and MasterChef Junior winner Alexander Weiss.

Arthur Flies a Kite title card, with Arthur Albert and Alexander Weiss beneath a blue sky

Experienced enough
to enjoy ourselves.

Richard Hine and Gideon Klein co-founded The Levity Dept. We bring together creative collaborators to suit the work, with experience, curiosity and useful tools—including AI when it helps. We like to think the process can be as enjoyable as the result.

Richard Hine

Richard Hine
Co-founder, The Levity Dept.

Richard’s route here has included Ogilvy, Time and The Wall Street Journal, writing books and winning The New Yorker’s Cartoon Caption Contest twice.

A novelist and executive ghostwriter, he brings a writer’s ear and a fondness for unexpected ideas to the work.

A little more about Richard
Gideon Klein

Gideon Klein
Co-founder, The Levity Dept.

Gideon is a musician, comedian, writer and serial entrepreneur whose route has included MTV, BMI, plays, screenplays and more than a decade of stand-up. His comedy writing also made him a winner and multiple-time finalist of Hashtag Wars on Comedy Central’s @midnight.

He brought his music and comedy together in Finger-Picking Comedy Blues and Blues in the News. He also co-founded Bonmo and has served as a spokesman for AI media technology company axle.ai. The common thread: unexpected ways to get people’s attention—and make them laugh.

Tell us.
We’re curious.

A small assignment, an ongoing collaboration, or an idea for a business partnership: we’re happy to start with a conversation.

Tell us what you have in mind and what you have to work with. We’ll be straight with you about how we can help.

Even if we don’t end up working together, let’s see if we can leave you with a fresh idea.